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What exactly can China Unicom's "marry first" mixed reform change?

Author: Zhengzhou broadband installation package Source: Zhengzhou broadband installation Published: 2017-05-17 23:54:31 visit:

Institutional and industry reform is the consensus of operators.

As early as the evening of October 9, 2016, China Unicom announced that it would participate in the first batch of pilot reforms of mixed ownership reform. Today, seven months have passed since the news of mixed reform was announced. During this period, rumors of "hybrid reform" were flourishing. News and perspectives on inbound players and mixed reform opportunities are also emerging.

On May 9, Chairman Wang Xiaochu of China Unicom revealed some of the latest progress on China Unicom's mixed reform plan at the Unicom shareholders meeting. Wang Xiaochu said that China Unicom's mixed reform involves a lot of departments and needs to communicate with 10 ministries and commissions. Many of the ministries communicated by himself. The difficulty is not small, but I hope the sooner the better. When referring to the mixed reform plan, he also revealed that the mixed reform plan includes an employee shareholding plan, and core employees and backbones hold shares. There are no major obstacles, and the Unicom A-share mixed reform plan will include the issue of new shares and the sale of old shares. share.

Wang Xiaochu emphasized that the purpose of the mixed reform is not to raise funds, but to support policy development and to make the group's operations more market-oriented. He also said that the mixed reform will introduce investors with business integration effects, so the effect on the A-share platform will be better. As negotiations are still in progress, it is inconvenient to comment.

However, in the view of Xiang Ligang, a well-known observer of China's communications industry, in the context of speeding up and reducing fees, China Unicom only tried to change the company's performance in the short term through a mixed reform.

Unicom's performance fell sharply

In 2016, China Unicom's overall performance fell sharply.

According to the "Annual Report 2016" issued by China Unicom, the company realized revenue of 274.2 billion yuan in 2016, a year-on-year decrease of 1%; net profit was only 625 million yuan, a 94.1% year-on-year decrease.

In fact, in addition to China Unicom's performance ranking among the top three operators, its user data is not satisfactory.

The first quarter of 2017 operation data released by the three major operators on April 20 shows that in terms of the total number of 4G customers, China Mobile's total number of 4G customers reached 568 million, a net increase of 33.04 million in the first quarter; China ranked second. Telecom, its number of 4G terminal users reached 138 million, a net increase of 15.77 million; China Unicom's 4G users at the bottom increased by 18.175 million, and the total number of users reached 123 million, only 1/5 of China Mobile.

The operation data of the first quarter also showed that in terms of broadband business, China Mobile is getting rid of its embarrassing situation of "single leg walking". The company's total number of wired broadband customers reached 85.68 million, with a net increase of 8.06 million in the first quarter. The optical fiber broadband business has always been its advantage. The company's wired broadband users reached 126 million in the first quarter, a net increase of 2.7 million. However, China Unicom still needs to continue its efforts, and its fixed-line broadband users reached 76.589 million, a net increase over the end of last year 1.353 million households, but ARPU for fixed-line broadband access has decreased compared to the same period last year.

Mixed change is still on the way

China Unicom, which is in the "weakest" position of the three major operators, has to actively seek changes. "Daily Economic News" reporter noted that in order to attract more users, China Unicom's recent market moves are very frequent. On the evening of February 24, China Unicom released a new "ice cream" series of packages, which are divided into 398 yuan and 198 yuan. It is worth noting that among them, the 398 yuan / month package includes domestic unlimited voice and unlimited traffic, which is known as "the opening of an unlimited number of domestic mobile tariffs."

In addition, China Unicom also launched a variety of new packages with a number of Internet vendors, such as: Tencent King Card in cooperation with Tencent, King Card in cooperation with 大小, King Card in cooperation with Alipay And China Merchants Bank launched a large and small card.

The cooperation between China Unicom and BAT is still ongoing. At the China Unicom Partner Conference on November 3, 2016, Wang Xiaochu and Baidu CEO Li Yanhong, Tencent CEO Ma Huateng and others jointly discussed the future cooperation and innovation of basic network operators and Internet companies. may. Earlier, China Unicom also signed a strategic cooperation agreement with Baidu. According to the agreement, the two sides will make full use of the advantages of their respective fields and carry out in-depth cooperation in the mobile Internet, artificial intelligence, big data, and communication basic business fields through resource replacement, technology complementation, and results sharing, and jointly accelerate the advancement of the mobile Internet era. Corporate change and development. Through a series of close cooperation between China Unicom and BAT, the industry generally speculates that Internet giants such as BAT, which is strong and well-funded, are expected to become partners of Unicom's mixed reform.

Communications expert and well-known industry commentator Liu Jie previously told the reporter of the Daily Economic News, "The important point of the mixed reform is to improve China Unicom's genes as a traditional operator because of the competition between the three major operators. It is homogeneous, and Unicom ’s overall strength is relatively weak, so it is urgent to absorb some fresh blood to improve its physique. Then, when Unicom mixed reform chooses partners, it will first have several starting points: first, The strength of the enterprise must be relatively strong; second, the business or service provided by the enterprise needs to be complementary to Unicom's own business or service, not competitive. "

The announcement of the Unicom Group has never explicitly disclosed the participants in the mixed reform. On the evening of April 25, China Unicom issued an announcement saying that the mixed reform is still in the process of soliciting opinions from relevant government departments. The company plans to introduce strategic investors through non-public issuance of shares, but the specific implementation plan involves the prior approval procedures of multiple government authorities, and there is still uncertainty.

It is worth noting that according to the previous announcement of China Unicom, China Unicom's mixed change plan intends to use A-share companies as a platform and may involve changes in A-share shares.

However, in the view of Xiang Ligang, the reason why the outside world has great expectations for mixed reform is that private capital will definitely help China Unicom after it enters, but when and to what extent will it help, it is difficult to say. .

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