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Technology and Support

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Ofo and other shared bikes approved by the NDRC to release 3 major signals

Author: Zhengzhou broadband installation package Source: Zhengzhou broadband installation Published: 2017-01-30 09:27:24 visit:

Recently, in its phased summary of the "Implementation Plan for Promoting the Development of" Internet + "Convenient Transportation to Promote the Development of Intelligent Transportation" issued last year, the Development and Reform Commission named the shared bicycle represented by ofo by name, calling it "short-term urban transportation." It provides strong support for travelling and solving the 'last mile'. "

The roll-call approval of the Development and Reform Commission revealed three important signals:

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First, the policies are favorable, and the development of the bicycle sharing industry is on track.

In June 2015, "ofo", the world's first pile-free bike sharing platform, was launched. Subsequently, dozens of bike-sharing brands have sprung up in many cities across the country, quickly cultivating tens of millions of users to use bike-sharing to solve short-haul trips. It can be said that the rise of shared bicycles not only effectively helps users solve the "last mile" problem of urban travel, but also eases road traffic pressure to a certain extent and is conducive to environmental protection.

However, in the initial stage of the development of the industry, behind the seemingly smooth sailing, there was always a "time bomb". An industry analyst pointed out, "In the past, there was no rule saying that pile-free bike sharing was illegal, but there was no rule saying it was legal. This is always a time bomb. Bike sharing needs to be 'legal' in identity. . "

This time, the National Development and Reform Commission's recognition and support of the new bike-sharing format represented by ofo, combined with the expressions of multiple governments to strengthen government-enterprise cooperation and guide the orderly development of the industry, shows that the bike-sharing industry has ushered in a favorable policy environment. Will lay the foundation for the long-term development of the industry.

Second, government-enterprise cooperation and standardized development are on the agenda

The rapid development of bicycle sharing in recent years has not only brought convenience to people's travel, but also caused problems of disorderly parking and illegal use of roads. In addition, there is a lack of protection for users' riding safety, and a lack of third-party supervision of user deposits, which are all by-products of the savage growth of the industry.

However, with the strengthening of government supervision and guidance, the standardized development of the bicycle sharing industry has become an inevitable trend.

The first is that the government's standardized management of the industry has been put on the agenda. At the end of last year, the Shenzhen Municipal Transportation Commission took the lead in issuing “Several Opinions on Encouraging the Standardization of Internet Bicycle Services (Draft for Solicitation of Comments)”. Beginning this year, Beijing, Shanghai, Guangzhou and other city government departments have also indicated that they are considering the management specifications for the pile-free bike sharing industry. For example, the Guangzhou Municipal Communications Commission stated that it is working with relevant departments to compile technical guidelines for the establishment of bicycle parking zones in urban areas. Next, the functional departments will further strengthen consultation and cooperation between government and enterprises, formulate industry standard management documents, In terms of management, law enforcement and other aspects, we actively promote and guide the healthy, orderly and sustainable development of the industry.

Under the supervision and guidance of the government, the bike sharing platform itself is also actively improving the problem. According to the person in charge of ofo's operation, ofo is the first in the industry to guide and regulate civilized vehicles, and it is the only company equipped with a specialized team to establish a vehicle maintenance service system and responsible for parking order management. Ofo will place the vehicle in the municipal parking frame with white lines on both sides of the road when the vehicle is dropped, or on the sides of the road that will not affect the passage of pedestrians and do not occupy the blind lane, and prompt the user; The corresponding operating personnel are responsible for the vehicles in their area; through analysis of the back-end data, the points where demand is intensified are screened out as the key areas for offline operations, similar to a virtual parking pile, and targeted placement and Scheduling. In addition, as early as May 2016, ofo became the industry's first bicycle sharing company to purchase security insurance for users.

As you can imagine, the era of brutal growth of shared bicycles is coming to an end. The platform urgently needs to actively cooperate with the rules formulated by the government from multiple dimensions such as products, services, operations, and user education to improve its standardization. In the long run, this will be a great benefit to the development of users, industry, society and the platform itself.

Third, the "Matthew Effect" has intensified, and the industry has accelerated its reshuffle.

Over the past year or so, as a "new outlet" for the sharing economy, the bike sharing industry has attracted a large number of nuggets. According to incomplete statistics from industry insiders, there are currently more than 23 platforms competing in the field of pile-free bike sharing. On a screen shot of a smartphone circulating on the Internet, a variety of bike sharing apps are densely lined up, which has to cause people to doubt: so many bike sharing platforms are really needed by users and recognized by the market How many of them?

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Some insiders have pointed out that the number of shared bicycles required for every 10 million people in the city is more reasonable: 100,000: too few vehicles and insufficient supply; too many vehicles, there will be a lot of redundancy, which is not conducive to parking and parking. management. In fact, in some developed cities, the number of shared bicycles has exceeded the actual demand. A large number of bicycle sharing is expanding from first-tier and second-tier cities to third-tier and fourth-tier cities. It is conceivable that as the market of third-tier and fourth-tier cities gradually reaches saturation, some weak bike-sharing platforms will be eliminated.

In addition, with the strengthening of supervision, the government may intervene and control the total number of shared bicycles or the number of operators to better implement unified management. All of the above factors will inevitably accelerate the reshuffle of the bicycle sharing industry. In the process, platforms such as ofo, which are large-scale, well-known, and relatively complete operating systems, will not only rely on scale effects and cost advantages, continue to consolidate and strengthen their leading advantages in the fierce market competition, but also be better able to cooperate with local governments in the industry Standardization and upgrading to better solve urban travel problems. An industry researcher said, "The first round of reshuffle will be completed before the winter of 2017. A group of companies with relatively little operating experience and relatively poor strength will be eliminated, and the remaining few will participate in the next round of competition."

It is foreseeable that 2017 will be a turning point in the bike sharing industry. Among those who already have a certain scale advantage and mature operating experience and leaders, the "Matthew Effect" of Hengqiang will be more prominent, and there is not much time left for followers.